Nowadays, a high quality textual content is not enough to appease your web visitors and businesses require audio visual content in order to set itself apart from its competitors.
But why use an explainer video?
Here are the main reasons why explainers are important for your business:
Increase your conversion rates
According to a study commissioned by Video Rascal, 85% of web visitors buy a product from a website which has an explainer video.
You see, videos help businesses turn more of their visitors in clients but everything must be set up with the main goal of converting… it’s not just about having a video, it’s about having a video that transmits trust and entices people to buy.
Helps to clarify your product’s objective
A text cannot properly clarify the objective of your product because different people can interpret it in various ways. A high quality explainer video takes the guess out of explaining the basic function and usefulness of a service or product and connects your business with potential customers in a more effective manner.
Videos and images can help generate increased interest for your brands. According to a research by the C100, more than 70% of web users watch any available video and if it can explain what the product can do for them in a clear and attractive manner, there is no doubt that their interest on the product is enhanced.
Explainer videos can be pocket friendly
It doesn’t have to cost a lot of money to create a high quality explainer video. With a budget of between $150 and $2,000, you can get a great animated video from an experienced professional. However, if you go to bigger companies you can expect to pay as much as $20,000.
The majority of your visitors don’t like reading
Text based content can be a turn off for many people because there’s only a small fraction of people who can concentrate and read through long texts.
On the other hand, an animated explainer video can easily grab the attention of the users enteraining, educating and selling them in the same time.